Get to Know Us

President & Founder


I am an internationally recognized Organizational Psychologist with extensive experience in developing and implementing behavior-based performance improvement processes for major international organizations.

Chief Operating Officer


While in leadership and executive roles, Mr. Schwerdfeger has built as successful career helping large national and international cosmetic, food processing and packaging companies improve their safety, sustainability, marketing and continuous improvement processes. Mr. Schwerdtfeger holds an MBA form Ashland University and a BA in Biology from Miami University. He also is Green Belt Six Sigma Certified.

Customer Success and Safety Executive


As a Customer Success and Safety Executive at North Coast Center for Optimization, Shandra is passionate about helping organizations build stronger, safer, and more effective workplace cultures. She partners closely with clients to support their success, enhance engagement, and ensure that safety and compliance are seamlessly integrated into everyday operations.

The C.A.A.R.E.™ Process and Its Impact

The C.A.A.R.E.™ Process was born from my early experiences in safety management and behavioral analysis. It combines the best components of management models and Applied Behavioral Analysis (ABA), creating a comprehensive framework that shapes and improves organizational culture. Over the years, I’ve seen firsthand how this process drives lasting change by helping businesses clarify objectives, assess performance, align teams, reinforce positive behaviors, and evaluate results. By implementing C.A.A.R.E.™, organizations can foster a safer, more productive environment that benefits both employees and the bottom line. It's a process that transforms businesses, and I’m proud to have seen it succeed in many industries.

Expert Performance Improvement Consulting in Akron, Ohio

I offer performance improvement consulting based in Akron, Ohio, serving organizations nationwide. My expertise spans safety training, fleet safety, regulatory compliance, and organizational performance optimization. I work with businesses across various industries, providing tailored solutions that drive safety, efficiency, and growth. Whether you need support in enhancing workplace safety, streamlining operations, or ensuring regulatory compliance, my services are designed to help you achieve lasting results. Ready to elevate your business’s performance? Contact me today to discuss how I can assist you—reach out at [email protected] 

My Philosophy: Proactive Safety, Growth, and Results

I believe that safety and growth should go hand in hand. Through years of experience, I’ve seen how a proactive approach to safety not only reduces incidents but also sets the foundation for greater organizational performance. When safety becomes ingrained in a company’s culture, employees feel valued, and productivity thrives. My approach focuses on building sustainable practices that protect your team while driving continuous improvement. By aligning safety with performance goals, I help organizations achieve long-term success, creating an environment where safety, growth, and results are not just aspirations but tangible outcomes.

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